Nappler

Amazon Infographic and A+ Content

Bamboo Pillow

Nappler is a brand dedicated to enhancing quality through innovative pillow designs. They offer a variety of pillows on Amazon, each crafted to meet specific sleep needs.

The Bamboo Pillow is one of their flagship products, known for its eco-friendly materials and exceptional comfort.

Project Scope

Role: Creative Art Direction & Project Management. 

Brand Development: Revamped the logo and brand guidelines to create a cohesive and appealing brand image targeting Amazon listing.

Project Management: Coordinated the project from concept to completion, ensuring timely delivery and quality control.

Communication Strategy: Developed comprehensive social posts and creative content for Amazon, including infographics and A+ Content.

Deliverables: Logo Design, Branding, Product Photography, Amazon Infographic, A+ Content, Social Media Posts.

The Problem

Nappler needed to distinguish their Bamboo Pillow in a competitive market, requiring a strong, cohesive brand identity and engaging visual content to attract and convert potential customers on Amazon.

Solution
  • Brand Revamp: Redesigned Nappler’s logo and developed comprehensive brand guidelines to establish a strong and consistent brand identity.
  • Brand Development: Revamped the logo and brand guidelines to create a cohesive and appealing brand image.
  • Enhance Visuals: Conducted a professional product photography session, creating high-quality images that highlighted the Bamboo Pillow’s features, such as its cooling technology and luxurious texture.
  • Communication Strategy: Created a detailed social media guide and content strategy to boost Nappler’s online engagement. This included a series of engaging posts, infographics, and A+ content tailored specifically for Amazon, aimed at educating customers and driving sales.
Result
  • Increased Sales: Following the implementation of the new brand identity and enhanced visual content, Nappler shows a notable spike in sales on Amazon. The Bamboo Pillow, in particular, experienced a substantial increase in customer interest and purchases.
  • Brand Recognition: The revamped logo and cohesive brand guidelines helped establish Nappler as a premium player in the pillow market, improving brand recognition and customer trust.