Role: Art Direction and Brand Development.
Brand Development: Conceptualized and developed the Toothsome brand identity, including logo design, typography selection, and color palette inspired by desserts and homemade warmth.
Deliverables: Brand Identity (Logo, Typography, Color Palette), Brand Guidelines, Stationery, Iconography and Illustration Set, Presentation Deck Template, and Social Media Design System (Instagram, LinkedIn, Twitter, Facebook).